Business Owners: Change Your Thinking!
Collectively, we business owners have read hundreds of business advice books. You know the typical topics: how to squeeze more productivity out of every second of your day, what entrepreneurs eat for breakfast, how to pump up your sagging profits. Blah, blah, blah.
My advice…read something more holistic that will impact every function of your business.
I write about the books I’m reading because mindset matters. What’s going on in your head has a profound, impact on the everyday decisions that business owners make. You can begin by reading my post about Zeynep Ton’s “Good Jobs Strategy to you improve your profitability. Then, inject some creativity into your business by reading about Pagan Kennedy’s Inventology: How We Can Dream Up Things That Change the World”
Read “Across That Bridge” Instead
Just lately, I finished “Across That Bridge, A Vision for Change and the Future of America” by Congressman John Lewis our county’s most influential, living, civil rights leader. I heard his commencement address at my son’s 2013 graduation from RPI. So, while I am reading his writing, I can hear his musical way of speaking in my head. He reminds me of old school African American preachers. His writing style captures their passionate, lyrical, thoughtful way of preaching.
Before you start reading his books, I recommend watching this short video of Congressman Lewis with Stephen Colbert. In it, Lewis speaks about “getting into good trouble,” (be sure to watch till the end for something you’ll never see Lewis do again). Or, watch that RPI commencement address in which he speaks about “keeping the faith,” and “walking with the wind.”
In “Across That Bridge,” Lewis outlines seven concepts which business leaders can employ to build their business, stay motivated, and do good.