How You Can Change Your Bad Consuming Habits and Not End Up Naked

Shop at a Locally Owned Boutique
Photo by Clark Street Mercantile on Unsplash

If you’ve been paying attention to global trade issues lately, you’ve undoubtedly run across discussions about fair wages also known as a “living wage.” Simply put, a living wage is a close approximation of the amount of money it would cost to support a single person or family in the area in which they live. This well written article, by on racked.com about the apparel giant H&M, discusses why they probably aren’t paying their workers a living wage, what it means to make sure a labor force benefits from good pay and how you can make a difference. Please take the time to read it and visit the great links embedded in there. When the people you’ll read about who make the apparel you buy and wear live with their families on the other side of the world, it’s easy to put them out of your mind. However, your consumption of a $10 t-shirt or $20 pair of pants at H&M, Target, Uniqlo or other importer of apparel manufactured overseas impacts the wages of those workers. Your bad consumption habits are denying them a living wage.

The lack of a living wage and safe working conditions for the workers who manufacture over 90% of the apparel available for us to buy in the U.S. is nothing new. I’ve been covering this issue in my lectures, writing and social media for over a decade. So, let’s skip to the questions I know you’re going to ask, “Why should I care? I can’t change what’s in the store to buy. Isn’t it cheaper to live there anyway? I don’t set the prices. I’m just one person. How can I come up with the solution?” Here’s an answer you can use, with some simple steps you can adopt that aren’t too difficult or too expensive.

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High Quality: Competitive Advantage or Pointless Expense?

Last week we explored the idea of innovation as a necessary component of competitiveness for the U.S. sewn products industry. This week, I take up a topic which has been the downfall of the world wide apparel industry for almost 20 years–quality.

Quality as the Problem

Much has been written on the depressing collapse in quality of the fashion industry, most notably by Teri Agins in her book, “The End of Fashion: How Marketing Changed the Clothing Business Forever.” In the 1990’s, one could easily find well made designer apparel at retailers like Bergdorf Goodman, such as fully lined women’s slacks of a pants

beautiful wool, with each pant seam allowance carefully completed with a Hong Kong finish. As Agins points out, the collapse began when giant conglomerates instead of namesake designers became the owners of major fashion labels. Instead of the designer mandating the quality of fabrics and construction; stock holders, demanding ever higher profit margins; began to cut more and more corners. They discovered that the majority of customers had forgotten what their parents knew–garments can be made with quality materials and workmanship and styled with a timeless look. Fortunately for the stock holders, customers had begun to disconnect quality of workmanship and materials from price. Price now became a superficial mark of brand distinction and nothing more. The advent of “fast fashion,” turning around new styles in two weeks or less, was the pit at the bottom.

Customers shopping for ready-to-wear have been well trained to expect poor quality new styles in the shops every time they go in. However, the manufacturing model which enables this system to be profitable is not possible in the U.S.

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