Proof that Artists Can be Savvy Business People

Allie McConnell, the designer behind Manuma, and I got together earlier this week to view the “Abductions and Reconstructions” exhibit at Real Art Ways in Hartford. Curated by David Borawski, this show includes works by Meg Hitchcock, Ryan Sarah Murphy, and Liz Sweibel. All three of these artists work with re-purposed materials as do Allie and I. After the show, Allie and I sat down to trade insights on Facebook Live about the social impact of using re-purposed materials, the differences between art and craft, good workmanship vs intentionally being messy, and other topics between the worlds of art and commerce. Be sure to visit the artist’s websites while we discuss their boundary bending art work. Here’s the link to our discussion. For more on the intersection between art and business check out this blog post.


How You Can Change Your Bad Consuming Habits and Not End Up Naked

Shop at a Locally Owned Boutique
Photo by Clark Street Mercantile on Unsplash

If you’ve been paying attention to global trade issues lately, you’ve undoubtedly run across discussions about fair wages also known as a “living wage.” Simply put, a living wage is a close approximation of the amount of money it would cost to support a single person or family in the area in which they live. This well written article, by on about the apparel giant H&M, discusses why they probably aren’t paying their workers a living wage, what it means to make sure a labor force benefits from good pay and how you can make a difference. Please take the time to read it and visit the great links embedded in there. When the people you’ll read about who make the apparel you buy and wear live with their families on the other side of the world, it’s easy to put them out of your mind. However, your consumption of a $10 t-shirt or $20 pair of pants at H&M, Target, Uniqlo or other importer of apparel manufactured overseas impacts the wages of those workers. Your bad consumption habits are denying them a living wage.

The lack of a living wage and safe working conditions for the workers who manufacture over 90% of the apparel available for us to buy in the U.S. is nothing new. I’ve been covering this issue in my lectures, writing and social media for over a decade. So, let’s skip to the questions I know you’re going to ask, “Why should I care? I can’t change what’s in the store to buy. Isn’t it cheaper to live there anyway? I don’t set the prices. I’m just one person. How can I come up with the solution?” Here’s an answer you can use, with some simple steps you can adopt that aren’t too difficult or too expensive.

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Why Entrepreneurs Should Unleash Their Inner Artist

Photo by Markus Spiske on Unsplash
Photo by Markus Spiske on Unsplash

Before we even start this bog post, let’s banish that voice in your head that tells you you’re no good at art.  I will remind you that you were good at making art when you were little therefore, you still are. Your artistic abilities are still there. Let’s quickly get past this negative assumption by considering what some may deem one of the least “artistic” lines of work–an accountant. As business owners, we rely on accountants to use a rigid set of rules and expectations to monitor, enumerate, and quantify. Creativity with the numbers is discouraged as is experimenting. But, all accountants will eventually run across an anomaly that must be explained then rectified. How could they deal with that? They might apply the same thinking processes that artists, including me, use to create a drawing, a piece of pottery, a weaving or sculpture, the thinking processes that you can easily apply to building then growing your business and effectively solving snags along the way that prevent success. Let’s discover how!

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United Sewing and Design: Report on Employment and Environmental Impact 2016-2017

Tote bags with phone pockets and zippered pouches handcrafted for White Horse Style from reclaimed vinyl banners.
Tote bags with phone pockets and zippered pouches handcrafted for White Horse Style from reclaimed vinyl banners.

As part of their compact with the communities they serve, social enterprises publish a report to document their impact in the areas they focus on. As a social enterprise, the two areas that United Sewing and Design focuses on are creating work opportunities for marginalized individuals facing barriers to achieving well paid employment and manufacturing products with materials removed from the waste stream for our line “White Horse Style.” (For a portfolio of White Horse Style products visit this page.) Currently, United Sewing and Design works with independent contractors to manufacture products for individual, corporate and non-profit clients. For a profile on Green Banana Paper Company, one of our clients whose company manufactures accessories from recycled banana fiber, click here. For more info, be sure to check out the helpful links at the bottom.

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An Entrepreneur’s Advice for Solving Work/Life Imbalance

Work Life Balance for Entrepreneurs
Photo by Robert Lukeman on Unsplash

What if you, an entrepreneur, experience a profound change, such as a death, in your personal world that drives your life off the road into a ditch? You know you need to move your business forward but it’s difficult to get out of bed in the morning and impossible to string a few meaningful sentences together. You feel exhausted from grief or worry. You’re afraid to admit that you can’t “perform” when your business needs you. You feel ineffectual, weak and even ashamed.

How do you get back on track while giving yourself essential space to process your feelings?

Having experienced this situation myself during the last three months due to the death of my beloved life partner, I’ve decided to share the results of my search for a path back to productivity in the belief that you will undoubtedly need this advice in the future. While I am obviously not a therapist, I’ve included some observations of my own experience that have led me back to the right path to begin moving forward.

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Have You Thought About Racism and Your Business?

bridges are built with respect
bridges are built with respect Photo by Tim Swaan on Unsplash

I was planning to write a post about the fast vs slow fashion this week, but decided instead to write on what has been on my mind for months now. I’m in a “put up or shut up” mind set after re-reading my LinkedIn profile the first sentence of which reads

“Business is about putting our beliefs to work. It’s not enough to talk about what you think is wrong; you must apply what you know best to create change.”

Also, I ran across Rev. Martin Luther King, Jr.’s “Letter from Birmingham Jail,” in which he chastises white moderates:

“I have almost reached the regrettable conclusion that the Negro’s great stumbling block in the stride toward freedom is … the white moderate who is more devoted to order than to justice…..Shallow understanding from people of good will is more frustrating than absolute misunderstanding from people of ill will. Lukewarm acceptance is much more bewildering than outright rejection.”

I’ve been delaying writing about the place of racism in business for two reasons, neither of which I could be faulted for. First, obviously, racism is a controversial topic. As a small business owner, honestly expressing my opinion about it could potentially damage my business in multiple ways not the least of which is alienating potential customers. As you undoubtedly realize, small business owners have a very close relationship with the brand image of their businesses.  It is therefore, fair to assume that the business would suffer if the views of the owner are seen as misguided.

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Your Business Creates Waste. Here’s How to Deal With It.

Tote bags with phone pockets and zippered pouches handcrafted for White Horse Style from reclaimed vinyl banners.
Tote bags with phone pockets and zippered pouches handcrafted for White Horse Style from reclaimed vinyl banners.

From the largest to the smallest, every business creates waste of some kind. Paper, old copier cartridges, used motor oil, shopping bags, metal shavings, outdated tech, Brian’s lunch from last week that he left in the break room fridge. Much of the material that ends up in your trash destined for the landfill doesn’t have to go there. I introduced some methods to implement for reducing the amount of waste that your business generates in my blog post of July 20th about closing the consumption circle. All of the materials I listed above, with the exception of Brian’s problematic lunch, already have recycling methods in place preventing those materials from being added to landfills.

Here are some additional, nationally available resources for diverting material from the waste stream into uses that provide meaningful work opportunities, sustain businesses and non-profits, support our economy, reduce dependence on social safety nets, and make your company look good.

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Planning to Thrive, Not Just Survive

Get out of your entrepreneurial cave! Seek out mentors for branding and other essential business topics. Photo by rawpixel on Unsplash
Get out of your entrepreneurial cave! Seek out mentors for branding and other essential business topics. Photo by rawpixel on Unsplash

It’s so easy, when you’re an entrepreneur, to keep your head down and just plow forward. There’s so much to do! Lead generation; contracts to complete; meeting with customers, vendors, and contractors; sorting out what government programs are right for your business, etc., etc. We often forget to take the time to step back and reflect, evaluate, and seek advice when necessary.

On Twitter, I follow several sources of business info of which is one of the best. No window dressing, no big egos, no verbosity; just concrete, unfluffy, get-to-the-point info that you really need. This recent article by Emily Richett, “These Aren’t Survival Tips. 5 Ways to Actually Thrive in Your New Business” is an especially useful one.

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Why is My Business, United Sewing and Design, a Social Enterprise?

Social enterprises can support families.
Social enterprises can support families. Photo by kazuend on Unsplash

A common definition of a “social enterprise”(SE) could be, “a profit earning business that has, as its primary goal, creating the maximum positive impact possible in society and/or the environment.

As you can see, from this definition, SE’s are profit making unlike not-for-profits. And, unlike a typical business, their primary goal is not to produce maximum profits for owners and shareholders as in a typical for-profit business, but to create positive change in society and the environment. If you’ve read the “About” page on our website, or my profile on LinkedIn, then you know that United Sewing and Design is an SE.

First, a caveat with my explanation. My business is an LLC and so, is not registered as an SE according to the State of Connecticut. The reason that I chose not to participate in that designation, also known as a “B Corp,” is because in CT, to start a B Corp., you are required to register as an “S,” or “stock corporation,” to sell stock, have shareholders (obviously) and a board of directors. This earns significantly more in fees for the state. Additionally, it also requires a layer of reporting to the public about the social or environmental good created by the SE. My contention is that a business can be labelled by its activities as an SE and participate voluntarily in the public reporting without paying burdensome fees. We’ll see how that works out.

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Hiring a Sewing Contractor? Ten Things to Do to Get the Best Results

ake time to prepare for your meeting with a sewing contractor by doing these 10 tasks.
Take time to prepare for your meeting with a sewing contractor by doing these 10 tasks. Photo by alejandro-escamilla

You’re really excited about the new product you’ve envisioned and rightly so! It’s made of a flexible material (fabric, vinyl, felt, rubber, leather, etc.) so you know it needs to be sewn.  You don’t know how to sew but you’re sure you’re ready to take the next step to have it manufactured. At this point, you realize you want to maximize your investment in time and money but you’re concerned about how to explain what you want and get the best quality result. What to do?

There are ten things you can do before you meet with a sewing contractor to insure that you are prepared. These tasks are what I wish all of my customers had done ahead. Thought invested doing these will save money during the consultation period and speed up the time it takes to get started. Sketches do not need to be attractive or perfect. None of the answers to these questions need to be exact at this point. Actually, it’s better if you’re open to suggestions from the sewing contractor you are hiring. They should be able to suggest changes that are right for your product and might save you materials, time and money while delivering the best possible results.

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