In a previous post, I described the processes artists use to create and how you can use the same processes to help your business succeed. To achieve some insight into your creative process so that you can direct and apply it more effectively, devour Inventology: How We Can Dream Up Things That Change the World” by Pagan Kennedy. Through extensive research and consideration of evidence, Kennedy has managed to capture the essence of the creative impulses of invention that are often thought of as un-tameable, directionless, risky. Her book gives examples of designers, scientists and engineers who believed in their creative process and persevered when their inventions were ignored or discounted by MBA wielding management types who lacked the creativity to make room for new products and alternative solutions. I’m a big fan of buying a hard copy and having a pen handy for adding your own insights as you read. While you’re waiting for your copy to arrive (though it is available digitally), here are four concepts gleaned from her book that you can apply right now.
Mary Ruth, Owner of United Sewing and Design has over 30 years experience in the manufacturing of products by sewing and is author of “Industry Sewing Construction Methods” http://amzn.to/2yMxMmk. Her focus is on design, entrepreneurship; social enterprise; the connections between the environment, the apparel industry, and manufacturing; and how owners can leverage artistic methods to benefit their business.