Why Entrepreneurs Should Unleash Their Inner Artist

Photo by Markus Spiske on Unsplash
Photo by Markus Spiske on Unsplash

Before we even start this bog post, let’s banish that voice in your head that tells you you’re no good at art.  I will remind you that you were good at making art when you were little therefore, you still are. Your artistic abilities are still there. Let’s quickly get past this negative assumption by considering what some may deem one of the least “artistic” lines of work–an accountant. As business owners, we rely on accountants to use a rigid set of rules and expectations to monitor, enumerate, and quantify. Creativity with the numbers is discouraged as is experimenting. But, all accountants will eventually run across an anomaly that must be explained then rectified. How could they deal with that? They might apply the same thinking processes that artists, including me, use to create a drawing, a piece of pottery, a weaving or sculpture, the thinking processes that you can easily apply to building then growing your business and effectively solving snags along the way that prevent success. Let’s discover how!

Find out more!

Truly Satisfying Your Customer

Industry Clothing Construction Methods

In today’s business climate, every advantage counts.  To truly understand what your customer wants, you have to listen to them. This short excerpt from the introduction to my book, Industry Clothing Construction Methods, highlights the essential concept of product benefits and the features that create them. Although the example is apparel, the design of any product could be made more attractive to customers by understanding these simple concepts and making them the core of your process.

“Designers hear the consumer say that apparel should offer benefits. Consumers believe that apparel benefits should help them achieve their goals as individuals, such as feeling more self-confident, gaining respect, saving time and money, attaining comfort during physical activity, attracting a lover, fitting into a social group or expressing them selves. The task for a fashion professional then is to determine what features should be included in the garments to achieve those apparel benefits. The core of the designer’s, merchandiser’s or buyer’s craft in the ready-to-wear industry is to find the right combination of features–silhouette, fit, shape, color, laundering method, fabric, texture, price, and so on–that entice customers to look, try-on, and feel satisfied  with their apparel purchase.”

For more on this topic, additional insight into the apparel merchandising process, and a wealth of concrete information on the construction of retail apparel, add Industry Clothing Construction Methods to your toolkit for manufacturing success.

Save

Sewn Products Created Sustainably

kosrae

Renewable Resources = Sustainable Business

On the tropical island of Kosrae, Micronesia, hidden in the middle of the Pacific Ocean, a theory with world wide impact is being proven. The theory maintains that it is possible, actually desirable, to sustainably manufacture well designed, fashionable products that last from renewable materials in a way that leaves no lasting mark on the environment, employs a previously untrained workforce and, of course, makes a profit.

Green Banana Paper, founded and guided by American social entrepreneur Matt Simpson, is proving that theory. Green Banana recycles waste from banana harvesting into weaving materials and paper which are then made into personal accessories and more. Matt’s company creates employment for residents of Kosrae that was previously unavailable to them offering income at home instead of having to go abroad to find work, away from homes and families.

No tech investment bubbles, inflated CEO parachutes, ponzi schemes, or robots taking over jobs here in Kosrae; just sustainable business growth, happy employees and a passionate, socially conscious business owner.

Will that Next Big Design Innovation Come From Connecticut?

makerspace logo

STEAM Learning Finds a New Home in CT

“Yankee Ingenuity” is alive and well in Connecticut! As I wrote in my book, Naugatuck Valley Textile Industry,  “The creative spark that inventors and investors shared formed the foundation upon which factories flourished and railroads were built.” The same ingenuity that historically fueled the textile industry in our state will find a home at MakerspaceCT  a “springboard for innovation, and a new way to boost careers and interest in traditional and advanced manufacturing, technology, and hardware development.”

MakerspaceCT is part of the “Maker” movement which is creating “renewed interest for both students and adults in critical STEAM learning (science, technology, engineering, arts, mathematics)” and application. “MakerspaceCT is currently developing a 15,000sf commercial space in the Historic Colt Building that will be the headquarters for making and innovation in Connecticut.

Find out more!

Four Strategies You Need to Use for Sewn Manufacturing Success

The global apparel and textile industry began to change about 9 years or so ago.  Back then, I noticed several trends beginning to mature. Notable among them were developing technologies for production, a growing interest in made in the U.S.A., and awareness of labor and environmental issues in production overseas.  Connections began to form between these trends leading to thoughts about strategies that the apparel industry in CT (the U.S.A.) should concentrate on to be most competitive. I believe they are:

·         innovationhanging sweaters

·         high quality

·         educating consumers

·         dedication to “Made in America”

This week, I’ll be discussing innovation. I would love to hear what you have to say on these subjects.

Technological Innovation

The inclusion of the latest technology, such as robotics, in the production of apparel is the single most powerful and expedient addition we can make to create a competitive industry in the U.S. After all, that’s what we here in CT do best, right? Innovation and a can do attitude are the core of “Yankee ingenuity!” The cost lowering affects of technology are one of the factors that are creating the “tipping point” between making the choice to manufacture in China or the U.S. This tipping point represents a call to action that has been growing from a whisper to a clamor so loud that even Walmart is hearing it!

Innovation in Manufacturing Methods

Lean manufacturing, a set of production practices developed in the auto industry to cut waste in manufacturing, is currently being used to advantage by manufacturers such as Joseph Abboud in RI.

It is not so much a hardware innovation as an innovation in thought from the problematic assembly line where workers are isolated to a reorganization of the manufacturing floor into “pods” or groups of workers who complete garments together. Lean manufacturing can cut production time from days to hours, especially when coupled with the computerization of printing, pattern drafting, marker making, cutting and sewing steps.

Software Innovation

Software such as Yunique PLM (Product Lifecycle Management) is only one of the products created by Gerber Technology, one of the world’s leaders in computerized manufacturing support located right in Vernon, CT. Yunique PLM makes it possible for designers and manufacturers to communicate accurately and quickly to insure high quality and profits. 3D body scanning, being spearheaded by [TC]2rd the world leader in body scanning software and hardware located in Cary, NC, is making it possible to easily create a garment fitted to an individual’s exact measurements. AM4U (Apparel Manufacturing for You) located in Palo Alto, CA has created a digital printing process for fabrics which drastically cuts the time needed to print, eliminates the costly, environmentally unsound  practice of dyeing in water and produces a print that is impervious to bleaching and fading.

Employing these products in the manufacturing of apparel in CT falls right in line with the state initiatives to enhance high tech manufacturing. This level of manufacturing  generates professional careers in high paying jobs and the development of training opportunities and apprenticeships for our technical high schools and community colleges.

I am extremely excited about the position in which we find ourselves! The technological innovations being originated in our country, the growing interest in made in the U.S.A., and the economic tipping in our favor are creating an opportunity which we must seize. Please see the links below for more information.

Next week: how quality impacts competitiveness.