In the second post of my 20 minute blog posts, (follow this link to the first one) I’m giving beginning fashion entrepreneurs a list of my three favorite books to read before you start and to have on hand as you progress. If you’re in school, you will want to add these to your list of assigned reading if you haven’t been required to read them already.
Kathleen Fasanella’s “The Entrepreneur’s Guide to Sewn Product Manufacturing.”
Kathleen’s main subject in this book is how to deal professionally with the vendors who will manufacture your apparel. Her writing style is plain spoken, full of nuts-and-bolts info without useless frills. Write your name in the front of this book, read it from cover to cover and never get rid of it. Her companion website, is also chock full of meaty info. I always tell customers to buy this book first.
As a sewing contractor, I find that too many of my customers come to me without knowledge of the materials they’re going to work with. This makes their decision making process unnecessarily difficult and time consuming. Customers can save untold amounts of time and money by taking time to read and digest this book and put the swatch kit together. Later, when you run across a fiber, a textile, a chemical process, a type of knit structure that you are unfamiliar with, you can run back to your studio, pull this book off the shelf and educate yourself.
Tim Gunn’s A Guide to Quality, Taste and Style
Frequently, I meet with younger designers who have a rather narrow view of fashion. This is understandable as they are inundated with all manner of media demonstrating a particular viewpoint on what to put on one’s body and how to style it. I wish they would all take the time to read Mr. Gunn’s guide to get a solid foundation of what the core of fashion really is no matter what one chooses to wear. His conversational writing style makes the information contained applicable to anyone. A bit of history, a snippet of culture, a hard truth or two makes the book an entertaining read and worthwhile. Plus, take it from me, he’s just a really nice guy.
Mary Ruth, Owner of United Sewing and Design has over 30 years experience in the manufacturing of products by sewing and is author of “Industry Sewing Construction Methods” http://amzn.to/2yMxMmk. Her focus is on design, entrepreneurship; social enterprise; the connections between the environment, the apparel industry, and manufacturing; and how owners can leverage artistic methods to benefit their business.